Welcome into Joan's apt // currently under design development.
Space
An activation space designed for impact at a more intimate scale
Brands to arrive, transform, and leave a mark without excess.
Defined by premium finishes, softened edges, and a neutral foundation that allows each brand to take shape within it.
Thoughtfully designed with integrated display surfaces and a focus on ease, where power, sound, and function are considered throughout, the space allows for a more immediate, considered setup with minimal need for additional build.
Rushcutters Bay locale
look + feel
Floorplan // top view
Designed for a more intimate guest experience, typically hosting 12 to 16 guests at a time, with flexibility to accommodate slightly larger groups where required.
Activate
Activate
Designed with brands in mind.
A refined, neutral environment that allows each activation to take shape without competing elements.
The space is inherently minimal suited to 1–2 hero products, styled simply against the permanent taffeta draping using a curated selection of props to create a clean, editorial outcome.
Should brand colour, build, or more immersive elements be important, in-house creative direction is available to guide customisation across all surfaces from walls and floors to integrated elements and bespoke builds ensuring each activation feels considered and cohesive.
The space can supports quick transformation, reducing the need for heavy build while maintaining a premium finish.
Ideal for product launches, press previews, intimate events, and short-term activations where clarity and impact matter.
Props
The space includes a considered collection of integrated styling elements.
A fixed counter surface with concealed storage allows for both display and functionality, while minimal display forms provide a refined base for product placement.
Permanent cream taffeta draping softens the space, with the option to remove or adapt depending on the needs of each activation.
Together, these elements offer a resolved foundation reducing the need for additional hire while allowing each brand to take shape within the space.
Rates
Booking rates begin @$2,800 // 1 day hire. Day prior bump in // morning after bump out.